Introduction
TikTok has become one of the most powerful platforms for content creators in Pakistan. What started as a hub for dance videos and memes is now a serious money-making machine. Advertisers spend big on niches that attract high-value audiences, meaning creators can earn higher CPC (Cost per Click) and CPM (Cost per 1,000 views).
If you’re using TikTok to drive traffic to Adsterra ads, affiliate offers, or sponsored content, choosing the right niche is your golden ticket. Let’s explore the highest-paying TikTok niches in Pakistan for 2025.
1. Finance, Side Hustles & Online Earning
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Average CPM: $12–$20
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Average CPC: $1–$6+
Why it pays well:
Finance is a universal high-CPC niche, and in Pakistan, it’s even hotter due to rising demand for loan apps, side hustles, and passive income ideas. Advertisers like fintech companies and banks invest heavily in this space.
Content Ideas:
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“Best Earning Apps in Pakistan 2025”
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“Top Side Hustles for Students”
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“How to Save Rs. 50,000 in 3 Months”
Monetization:
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Adsterra native ads on blogs linked from TikTok.
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Affiliate deals with fintech apps.
2. Technology, AI Tools & Gadgets
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Average CPM: $10–$18
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Average CPC: $0.50–$3
Why it’s valuable:
Pakistan has a massive young audience that loves AI tools, mobile apps, and gadget reviews. Tech brands pay premium CPM to reach this market.
Content Ideas:
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“Best Free AI Tools for Students”
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“Top 5 Mobile Apps You Need in 2025”
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“Budget Gadgets Under Rs. 10,000”
Monetization:
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Use TikTok to push traffic to blogs with Adsterra direct links.
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Add affiliate offers for software subscriptions.
3. Health, Fitness & Diet
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Average CPM: $8–$15
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Average CPC: $1–$4
Why it works:
Wellness content performs amazingly in Pakistan, where fitness, diet plans, and mental health are trending. Advertisers for supplements and fitness gear pay strong CPC.
Content Ideas:
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“5 Quick Weight Loss Tips for Pakistanis”
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“Home Workout Without Equipment”
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“Foods to Control Stress”
Monetization:
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Adsterra Popunder ads on fitness blogs.
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Affiliate links for supplements and health apps.
4. Education, Study Hacks & Skill Development
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Average CPM: $7–$14
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Average CPC: $0.50–$2
Why it pays:
Students form a huge chunk of TikTok’s audience in Pakistan. EdTech advertisers (apps, online courses, learning platforms) target this group heavily.
Content Ideas:
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“Best Apps to Learn English in 2025”
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“Top Free Online Courses for Students”
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“AI Tools for Homework & Assignments”
Monetization:
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Promote blogs with Adsterra display ads.
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Affiliate deals with e-learning platforms.
5. Beauty, Fashion & TikTok Shop
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Average CPM: $5–$12
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CPC (Low, but High Engagement): $0.20–$1
Why it’s valuable:
While CPC isn’t sky-high, engagement is massive. Fashion, skincare, and TikTok Shop products sell fast, especially among Pakistani Gen Z.
Content Ideas:
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“Top 5 Pakistani Clothing Brands 2025”
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“Makeup Hacks for Beginners”
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“Best TikTok Shop Finds”
Monetization:
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Earn 5–30% commissions via TikTok Shop.
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Layer in Adsterra ads on linked fashion blogs.
6. Crypto, Forex & Online Investing
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Average CPM: $12–$25
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Average CPC: $2–$6+
Why it’s gold:
Even with crypto bans in Pakistan, audiences are hungry for content about crypto, forex, and trading apps. Advertisers worldwide still bid high for these keywords.
Content Ideas:
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“Best Forex Trading Apps for Pakistan”
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“How to Buy Bitcoin Safely in 2025”
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“Top Online Investing Tips”
Monetization:
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Adsterra Native ads + Push ads work great.
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Partner with forex/crypto affiliate programs.
TikTok Niches & Earnings: Pakistan 2025 Summary
| Niche | Avg CPM | Avg CPC | Best Monetization |
|---|---|---|---|
| Finance / Side Hustles | $12–$20 | $1–$6+ | Adsterra + Fintech Affiliates |
| Technology & AI Tools | $10–$18 | $0.50–$3 | Direct Links + Software Affiliates |
| Health & Fitness | $8–$15 | $1–$4 | Popunders + Supplement Affiliates |
| Education & Study Hacks | $7–$14 | $0.50–$2 | Display Ads + Course Affiliates |
| Beauty / Fashion / Shop | $5–$12 | $0.20–$1 | TikTok Shop + Adsterra Ads |
| Crypto / Forex Investing | $12–$25 | $2–$6+ | Native Ads + Exchange Affiliates |
Final Thoughts
If you want to maximize TikTok earnings in Pakistan with Adsterra, go for finance, tech, or crypto niches. They offer the highest CPC & CPM rates while still being relatable to a Pakistani audience.
👉 Combine TikTok’s virality with Adsterra’s Popunders, Native Ads, and Direct Links, and you’ll see your income rise fast in 2025.